About Us
Our mission is simple: "Raise the Champions of Tomorrow".
At Toddler Tough, our vision is to empower the next generation of leaders by creating products that promote strength and a love for sports. We aim to inspire parents to raise bold, confident children who thrive in life’s challenges, transforming the chaos of childhood into an adventure. Through innovation, quality, and a commitment to fostering growth, we’re shaping a future where kids are tough. As we grow, we aspire to be the global leader in children's sports equipment, revolutionizing how kids play, learn, and grow across the world.
Here's what drives us:
- Promoting active play indoors by creating a sporting environment that encourages physical activity.
- Emphasising toughness by fostering a mentality of perseverance and valuing hard work over participation trophies.
- Empowering parents in nurturing confident, active kids who embrace challenges and learn to bounce back from setbacks.
- Disrupting the children's market by breaking away from conventional soft rainbow/pastel designs and inspiring active, confident play.
- Standing firm on our values. We're a brand that won't bend to wokeness, advocating for the importance of encouraging kids to tackle challenges head-on instead of avoiding discomfort.
- Sparking a child's love for sport naturally. Encouraging them to choose the ball and punching bag over the iPad.
Ilir
As a former professional footballer and proud father of two, I’ve always understood that the disciplines taught through sport are key to building strong character, mental fortitude, and personal capability. It’s always been my goal to raise my kids with sport, instilling these core values from an early age… That's why I co-founded Toddler Tough.My first son has already reaped the benefits of our products, showing great progress in confidence, motor skills, and overall ability, and I’m committed to applying the same principles with my second son to help him grow strong and healthy. The primary aim with Toddler Tough is to provide parents around the world with the same tools to raise their kids with products that align with our vision of raising the champions of tomorrow.
Jamal
I’m driven by the belief that every child has the potential to become a leader and that the right tools can help unlock that potential. I’m passionate about creating products designed to foster strength, confidence, and resilience from a young age. From designing innovative products to overseeing sourcing, logistics, and operations, I ensure that everything we do meets the highest standards and expectations, supporting parents in raising fearless leaders. I’m proud to have co-founded Toddler Tough and to be part of a mission that is committed to shaping the champions of tomorrow, equipping families with the tools they need to raise strong, disciplined, and resilient children.